tâpwêwin media | IndigiNews
Key Details
Deadline to apply: January 5, 2026, 11:59pm PST
Start Date: Late February to early March 2026
Type: Full-time, permanent
Hours: 32 hours/week, flexible 4 day work week, 8:30am – 4:30pm PST
Salary Range: $71,000–$80,000 annually
Location: Remote, anywhere in Canada
Travel: Annual 5-day in-person team retreat (travel included)
Benefits & Paid Time Off:
- Generous extended health benefits after 3 months
- $100 monthly phone/internet contribution
- 10 sick days per year
- 12 wellness days per year
- 4 weeks paid vacation
- Additional 2 paid holiday weeks (Dec 25–Jan 1 + 1 week in summer TBD)
About tâpwêwin media
tâpwêwin media is a national Indigenous-led nonprofit dedicated to trusted, trauma-informed storytelling shaped by Indigenous values, protocols, and relational care. Our name comes from the Cree principle ᑖᐯᐧᐃᐧᐣ (tâpwêwin)—speaking truth with integrity, accuracy, and responsibility.
We are home to IndigiNews, an award-winning independent digital newsroom launched in 2020 and serving communities across the lands currently called “Western Canada” and beyond. IndigiNews demonstrates what journalism can become when it is accountable to community, grounded in cultural safety, and guided by Indigenous worldviews.
Our work uplifts Indigenous voices, challenges colonial narratives, and centres care, reciprocity, and truth-telling. As a remote, values-driven team, our governance and workplace culture are rooted in kinship, humility, and responsibility to community.
At tâpwêwin media, we are building the future of Indigenous storytelling, and we are looking for an Audience Engagement Editor who wants to help build this future alongside us.
The Role
The Audience Engagement Editor shapes how our stories reach, resonate with, and remain accountable to our readers. You will lead IndigiNews’ social media presence, newsletter publishing, and audience strategy to ensure our journalism is accessible, engaging, relationship-centred, and culturally grounded.
This role is both strategic and hands-on. You will grow and steward relationships with our readers, develop data-informed engagement approaches, and help create pathways for community feedback and dialogue. You will also support editorial collaboration and contribute to audience-facing fundraising campaigns.
The ideal candidate is comfortable working within Indigenous communities, familiar with cultural protocols, and excited to be part of a kinship-based newsroom that values care, accountability, and creativity.
About You
You are someone who brings both heart and strategy to the work of connecting communities through story. You understand that audience engagement is not about clicks, it’s about relationships, accountability, and care. You approach digital spaces the way you approach real ones: with humility, curiosity, and respect.
You’re a strong communicator who loves translating journalism into accessible, compelling digital experiences. You enjoy experimenting, analyzing what works, and adapting quickly. You’re comfortable with digital tools, creative problem-solving, and the fast pace of a growing newsroom.
You move in ways that align with Indigenous values. You listen deeply. You honour community protocol. You value collaboration and kinship-based leadership. You thrive in a team environment where decisions are relational, where learning and un/learning are part of daily practice, and where how we do the work matters as much as what we produce.
Most of all, you are excited by the possibility of strengthening relationships between IndigiNews and the communities we serve, helping stories move in good ways, with clarity, intention, and responsibility.
Key Responsibilities
Audience Growth, Engagement & Strategy
- Lead development of IndigiNews’ audience strategy, prioritizing relationship-building with Indigenous and non-Indigenous readers.
- Set measurable goals for reach, engagement, subscribers, and reader revenue and create clear pathways for reader feedback, questions, and accountability.
- Oversee IndigiNews’ social media platforms (Instagram, Facebook, X/Twitter, TikTok, LinkedIn, Substack, Threads, etc.).
- Ensure culturally grounded, trauma-informed, and respectful online engagement.
- Co-lead the planning, writing, editing, and design of IndigiNews’ weekly newsletters.
- Ensure newsletters reflect our brand voice, visual identity, and values.
- Lead planning and execution of biannual audience-funded campaigns.
- Work with reporters and editors to optimize headlines, visuals, and story packaging for digital reach.
- Coordinate editorial series launches, engagement campaigns, and special projects.
- Model kinship-based leadership grounded in care, accountability, and integrity.
- Participate in ongoing learning around anti-racism, decolonization, and trauma-informed practices.
Experience, Skills, Qualities & Values
We recognize the value of both paid and unpaid work. For this role, we are seeking someone with the following experience:
- 3+ years in journalism, audience engagement, digital marketing, or community-facing communications.
- Managing social media and/or newsletter production in journalism, nonprofit, or Indigenous community contexts.
- Writing and editing across digital formats, adapting tone and voice for different platforms.
- Working with Indigenous communities, grounded in cultural safety and Indigenous relational protocols.
- Using engagement tools such as Mailchimp, Substack, Later, or similar.
- Running and troubleshooting social media ad campaigns (Meta Ads Manager, Google Ads, Substack Boosts).
Skills, Qualities & Values
- Relationship-centered communication, grounded in respect, cultural safety, and relational accountability.
- Strategic thinking, including interpreting analytics and reader feedback.
- Adaptability and creativity within changing digital tools and newsroom needs.
- Collaborative, team-oriented approach, grounded in kinship and shared responsibility.
- Cultural humility, openness to feedback, and a commitment to learning and unlearning.
- Commitment to anti-racism, decolonization, and trauma-informed practice.
- Values alignment with IndigiNews’ principles of care, sovereignty, accountability, and community.
- Strong problem-solving and the ability to navigate conflict with care.
- Experience with WordPress, Stripe, Later, and/or Google Ads.
Our Hiring Process
Deadline to apply: January 5, 2026, 11:59pm PST
To apply: Fill out this application form
Selection process: Candidates selected to move forward in the hiring process will be contacted to set up an interview. Interviews will take place in English. Shortlisted candidates will be invited for a first interview. Candidates invited to a second interview will receive a small honourarium for their time. A decision on a successful candidate is expected by late Month 2026.
Employment equity:
Indigenous candidates will be given priority for this position in accordance with Section 15(2) of the Canadian Charter of Rights and Freedoms and Section 16(1) of the Canadian Human Rights Act, which permit equity-based hiring practices designed to improve employment outcomes for groups that have experienced historic and systemic disadvantage. Consistent with these provisions, and with our organization’s mandate to support Indigenous sovereignty, leadership, and storytelling, First Nations, Inuit, and Métis applicants will be prioritized during the hiring process.