IndigiNews partners with SheEO, providing a platform for the network’s Indigenous-owned businesses
We’ve offered 10 women-led companies in the SheEO network free advertising this holiday season.

I’m the founder and CEO of IndigiNews’ sister outlet The Discourse and the partnerships lead at IndigiNews. I want to tell you about a special partnership you’ll notice if you subscribe to our newsletter. IndigiNews has partnered with SheEO, a community of businesses owned by women and non-binary folks dedicated to doing business in ways that contribute to a more equitable, sustainable and just world.
With the holidays nearing, I have been looking for gift purchases that use my buying power for good. You may be too. That’s why we’ve partnered with SheEO to offer 10 companies free advertising. Over the next five weeks, we’ll introduce you to companies like Totem House Design, Sḵwálwen Botanicals and Satya Organic Skincare. All ten are owned and led by women. Four out of 10 are Indigenous-owned. And, all have the Sustainable Development Goals integrated into their business plans.

As a women-led company ourselves, we’re so glad to be able to support SheEO companies in this way. SheEO is one of IndigiNews’ funders, and its community has encouraged and supported us in so many ways. We know that readers of IndigiNews share our commitment to building a better future. Check out the #ShopSheEO page to learn about other companies in our community that share these values.
Here’s to holidays with more impact, less Amazon.
Author
We live in a media ecosystem that thrives on misinformation. Big Tech and AI companies are consuming the work of real human beings and Canadian news has been banned on Facebook and Instagram.
And yet, I have hope for journalism because of the work we’re doing at IndigiNews.
At IndigiNews, we embody tâpwêwin — the Cree value of integrity and responsibility in truth-telling. We are committed to our independent, Indigenous-led newsroom rooted in community, accountability, and relationality. We believe storytelling is a sacred fire that connects our pasts, presents, and futures through the storytellers in our Storytelling Lodge. IndigiNews creates space for Indigenous journalists, storytellers, Knowledge Keepers, and communities to gather, learn, and share stories that matter.
As a registered charity, we are building a fire that allows our work not just to ignite but to thrive. Rather than relying on advertising or corporate acquisition, IndigiNews is sustained by people like you who believe Indigenous stories are important for the future of our communities.
Your support is making a real difference.
Our community of supporters, our Firekeepers, make it possible to grow our newsroom, publish award-winning journalism, train emerging Indigenous journalists through initiatives like the ReFocus Photojournalism Fellowship, and publish trustworthy stories that serve our communities across the country. Every story we publish helps fill in gaps left by mainstream media and ensures Indigenous perspectives are represented with care, accuracy and respect.
But there is still more work to do.
As the media landscape becomes more and more uncertain, community support is as necessary and essential as it’s ever been. Every new Firekeeper helps protect the independence of our newsroom and strengthens journalism that is accountable to our many and varied communities over corporations.
That’s why we’re inviting you to become a Firekeeper.
Firekeepers tend to and protect the sacred fire. Your monthly contributions directly support IndigiNews’s Storytelling Lodge, helps sustain our independent, Indigenous-led newsroom, and ensures future generations of Indigenous storytellers have the resources they need to do the work.
As a registered Canadian charity, all eligible donations receive a charitable tax receipt.
If you believe Indigenous stories matter, if you value independent journalism, and if you want to help build a strong future for Indigenous media, we invite you to join our circle of Firekeepers today.
Together, we can keep the fire burning.
— Eden Fineday, Publisher, IndigiNews
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